Vienna, 28th March 2011 – the young Austrian company emotion3D achieved its first commercial success with the preparation of a new advertising spot for the BMW X3. emotion3D won a valuable contract with BMW thanks to its powerful software solution for post-processing 3D films.
The 3D advertising clip will be shown in numerous showrooms worldwide, at selected locations in auto-stereoscopic 3D, i.e. without the need for the user to wear special 3D glasses. emotion3D converted the 3D cinema version of the advertisement to a 3D film format for “glasses-free” displays, enabling viewers to be drawn into a futuristic virtual world.
The 3D market has a future. Nearly all box office hits are now released in 3D. Due to the increasing demand for 3D films, the need for professional editing tools for 3D film material is growing correspondingly – a trend that emotion3D recognized in 2009 as a business opportunity.
This market demand motivated emotion3D to develop an innovative software solution for post-processing 3D film-material, which synthesizes camera perspectives at positions between the filmed cameras. This enables film sequences to be optimally customized to any kind of 3D display – not only traditional ones that require the user to wear glasses, but also the latest generation of “glasses-free” 3D displays.
http://www.emotion3d.tv
The 3D advertising clip will be shown in numerous showrooms worldwide, at selected locations in auto-stereoscopic 3D, i.e. without the need for the user to wear special 3D glasses. emotion3D converted the 3D cinema version of the advertisement to a 3D film format for “glasses-free” displays, enabling viewers to be drawn into a futuristic virtual world.
The 3D market has a future. Nearly all box office hits are now released in 3D. Due to the increasing demand for 3D films, the need for professional editing tools for 3D film material is growing correspondingly – a trend that emotion3D recognized in 2009 as a business opportunity.
This market demand motivated emotion3D to develop an innovative software solution for post-processing 3D film-material, which synthesizes camera perspectives at positions between the filmed cameras. This enables film sequences to be optimally customized to any kind of 3D display – not only traditional ones that require the user to wear glasses, but also the latest generation of “glasses-free” 3D displays.
http://www.emotion3d.tv
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